AIMM
AIMM introduction
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Weekly Results
Monitoring the competition between models of the same period is available via timely weekly results
Results by Launch Date
Consumers’ response of before and after the launch can be compared with models from other periods
Detailed Analysis by Model
Detailed result analysis by index and demography for a specific model is available
Target Analysis
See the proportion of respondents’ awareness/interest/purchase intention for a specific model by demographic characteristics
VOC
Respondents’ reason of purchase intention and a comment about a specific model is available
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